It Cosmetics Review and Giveaway

So today must be all about beauty products here on The Cartoon Lovin’ Mama because I’ve got another awesome product to tell you about from It Cosmetics! I’m still relatively young being I’m turning 26 on Oct 11 of this year but since starting nursing school and all the stress of raising a little boy along with all the homework I can tell you sleep is not much of an option so my eyes typically have ugly bags and puffiness….well I was recently offer the Bye Bye Under Eye concealer from It Cosmetics and I couldn’t wait to give it a try.

About It Cosmetics (taken from website):

Infusing cutting edge anti-aging technology into truly innovative, high performance color cosmetic beauty solutions, that not only solve problems but also make women look and feel their most beautiful!

Infusing cutting edge anti-aging technology into truly innovative, high performance color cosmetic beauty solutions, that not only solve problems but also make women look and feel their most beautiful!

IT Cosmetics™, launched in June 2008, infuses cutting edge anti-aging technology into truly innovative, high performance color cosmetics. Developed with leading plastic surgeons in Brazil, IT’s 35+ products are creating new categories in beauty innovation and efficacy. This year alone, IT Cosmetics has been featured in 200+ media publications and Television features including the TODAY Show, Rachael Ray, Tyra, CBS Early Show, Extra!, Allure, Seventeen, People StyleWatch, LUCKY, Woman’s Day, Better Homes & Gardens, WWD and New Beauty and Received the 2009 Redbook MVP Most Valuable Product of the Year Award, the 2009 Cosmetic Innovator of the Year Award and the 2010 TotalBeauty.com Award for Best Concealer.

About Bye Bye Under Eye (taken from website):

Full Coverage Waterproof Concealer with Collagen and Vitamins C&K. Available in 4 Shades: Light, Neutral Medium, Tan and Deep. *Note: 70% of skin tones fall into the Neutral Medium shade

Working hand in hand with the leading plastic surgeons in Brazil, It Cosmetics introduces Bye Bye Under Eye, a full coverage, highly pigmented concealer utilizing truly innovative technology and ingredients – giving women the power to finally say “bye bye” to those stubborn under-eye issues!

Bye Bye Under Eye offers a waterproof, yet moisturizing formula that will stay put no matter what.? The truly innovative formula contains high concentrations of Vitamins K, A, C, E and Collagen - clinically proven to reduce under eye puffiness and discoloration while strengthening the delicate skin of the under eye area.

More than just full coverage for under the eyes, the formula was developed, tested and is now used to conceal facial bruising and swelling on the face and body of surgery patients in the offices of some of the leading plastic surgeons in Brazil. For these patients highly pigment coverage is important – but more than that, they desire a moisturizing formula that won’t cling to fine lines and wrinkles and also contains skin loving and healing ingredients. Out of these needs and refinements, and after over a year of development to get it just right, Bye Bye Under Eye was born.

“This formula is so highly pigmented that just a little goes a long way. Simply use a small pea-sized amount and with your finger (or a concealer brush) gently pat under and around your eye,” says Jamie Kern, creator of It Cosmetics™.? “Using your pinky finger, pat a bit of concealer into the small indents along each upper side of the nose, between your bridge and the inner corner of your eyes. The skin in this area thins as we age and appears more blue, like a dark under eye circle. Concealing this area as well will make you appear instantly healthier and more youthful.”

Additionally, the ultra-fine and creamy formula won’t cling to fine lines and wrinkles thereby not making them more visible as some concealers do.? Bye Bye Under Eye is great for all skin tones and comes in four shades; light, neutral medium, tan and deep.

To Use: Apply to bare skin, underneath foundation. Set with powder if preferred.? Remove with regular soap or makeup remover.? For precise applications, use with the It Cosmetics Dual Retractable Concealer and Micro-Concealer Brush

My Thoughts:

Like I mentioned above I was sent the Bye Bye Under Eye in the neutral medium shade, which was perfect for my skin tone, even with me tanning about everyday it has continued to match very nicely. It didn’t take to long for my Bye Bye Under Eye to arrive and I immediately put it to use, good thing my mail lady runs early enough in the morning so I could try this immediately!

Let me just start off by saying that I was very surprised at how silky smooth the Bye Bye Under Eye was coming out of the tube! I have used other eye concealers in the past but they have been rather think and heavy on my skin…but this was totally not the case with the Bye Bye Under Eye, like I mentioned it went on silky smooth and blended in very nicely with my current skin tone. I really wish I would have taken a before and after picture of my results but to be honest I don’t think much about that stuff when I’m getting ready for the day. I will tell you though I’m super happy with the way my eyes looked with the Bye Bye Under Eye and I didn’t even have to wear my normal foundation and powder it lighten up the look of my entire face, in just a few short seconds I was ready to start the day!

I love that the Bye Bye Under Eye actually matches very nicely with my other make up products like my foundation and powder and best of all since it’s summer and near 100 degree weather I can wear it without having to worry about it coming off when I sweat like my foundation and powder….this is going to be a must have at the swimming hole this year! I have been using the Bye Bye Under Eye just about daily since receiving it and I can tell even without using it that it has really changed the way my under eyes look. They seem to be more firm and look like I actually got a full 8 hours of sleep even though I rarely do anymore.

Bottom Line:

I would highly recommend the Bye Bye Under Eye to anyone looking to cover up those ugly bags and puffiness from those long days and nights of studying or just from ageing. But I will be the first to tell you that I think the Bye Bye Under Eye is great for women of any age looking to lighten up the way the look without spending hundreds on different eye care products!

Buy It:
To purchase the Bye Bye Under Eye mentioned above and many more beauty products visit the It Cosmetics website!

Win It:
It Cosmetics has offered one of my readers one of their Nail Love Cuticle and Nail Oil Pen (ARV $12.50)

A little about the Nail Love Cuticle and Nail Oil Pen (taken from website):

Nail Love Cuticle and Nail Oil Pen treats and conditions cuticles and strengthens nails with hydrolyzed collagen, plus this exclusive formula has an anti-yellowing complex! Combine that with the healing eucalyptus leaf oil and you’ll see this pen packs a whole lot of NAIL LOVE!The beneficial ingredients including a Pro-Collagen blend plus Vitamins A, C, E and Pro-Vitamin B5 work to strengthen and protect your nails over time!? The Healing Eucalyptus Oil, Sweet Almond Oil and Jojoba seed Oil work to heal hangnails and torn cuticles giving a soothing effect you can feel immediately. Now that’s something your nails and cuticles will love!

Directions: First, gently twist the base of the pen, then apply the oil formula with the brush along your cuticles. Next, use the soft-touch, firm rubber cuticle pusher on the top of the cap to gently push back your cuticles. Finally, use your fingers to rub the excess oil into your cuticles and nail beds. You will see the benefits instantly, with cleaner more conditioned looking nails.

Mandatory Entry: Visit It Cosmetics and tell me what product you would love to get your hands on! Please remember to leave your e-mail address if it’s not visible in your profile.

Want or need extra entries? Check out how to grab em’ below! (Mandatory Entry must be complete for these to count)

1. Become a public follower of my blog (2 extra)

2. Follow me on twitter @sgrant2005 and tweet this giveaway (can be done daily)

3. Subscribe to my feed via a reader

4. Blog about this giveaway with a link to this post and to It Cosmetics be sure to leave me a link (5 extra)

5. “Like” It Cosmetics on Facebook

6. Follow It Cosmetics on Twitter


Giveaway ends June 14, 2011 @ midnight CST. Winner will be chosen at random, using random.org and contacted by e-mail and has 48 hrs to respond before a new winner is chosen.

This review is based strictly my opinion. Others may have a different opinion with the product listed above. I did receive the Bye Bye Under Eye mentioned above complementary for this review. No monetary compensation was received.